According to Philip Crosby, what is the standard for performance in quality management?

Philip Crosby's concept of "Zero Defects" emphasizes the idea that organizations should strive for the highest level of quality by aiming for no defects in their processes and products. This philosophy is rooted in the belief that quality should be defined as conformance to requirements, and achieving zero defects is not only possible but essential.

Crosby's approach shifts the focus from merely controlling defects to preventing them in the first place. He argues that a commitment to zero defects can lead to significant improvements in overall performance, lower costs associated with rework and scrap, and increased customer satisfaction. By establishing a zero-defect standard, organizations can instill a culture of quality and take proactive measures to ensure that products meet performance standards consistently.

This principle aligns with other key components of Total Quality Management (TQM), where the goal is to deliver products and services that meet or exceed customer expectations consistently. Thus, promoting a zero-defects mentality lays the groundwork for a more robust quality management framework that is sustainable and effective.