What is the primary goal of TQM?

The primary goal of Total Quality Management (TQM) is to improve quality and enhance customer satisfaction. TQM is a comprehensive management approach that focuses on continuous improvement in all aspects of an organization, which ultimately leads to higher quality products and services.

By improving quality, organizations can meet or exceed customer expectations, leading to increased customer satisfaction. Satisfied customers are more likely to become repeat buyers, leading to positive word-of-mouth and stronger brand loyalty. This focus on quality permeates throughout the organization, integrating efforts from every department and involving all employees in the pursuit of excellence.

While increasing market share, reducing costs, and encouraging innovation are also important for a business’s overall strategy and can indeed result from effective TQM practices, the foundational aim of TQM is to ensure that quality and customer satisfaction are prioritized, as these directly impact a company's success and sustainability in the market.