What must all members of an organization do according to the total quality management approach?

In the context of total quality management (TQM), the principle of making consistent efforts for customer delight highlights the commitment of all organizational members to meet and exceed customer expectations. TQM emphasizes that quality is a collective responsibility that involves every employee, not just those in quality control or production. By focusing on customer delight, the organization fosters a culture where everyone is engaged in improving processes, products, and services.

This approach helps to create strong relationships with customers, leading to higher satisfaction and loyalty. It also implies that all areas of the organization must work together to improve quality continuously. The focus on consistent efforts ensures that quality is not just an occasional goal but a sustained endeavor that aligns with an organization’s mission and values. Moreover, when all members are empowered and motivated to prioritize customer delight, it contributes to overall organizational effectiveness and success in the competitive market.